You are unique - be yourself. Nobody else can offer exactly what or who you are; so use that to your advantage.
Of course this applies on a personal level as well; because if you are always trying to be somebody you're not it will get EXHAUSTING!
You can't be happy with pushing yourself down all of the time.
Embrace your uniqueness; because it's awesome!
Today I am referring to this topic more on a business level instead of a personal one.
You can 100% be inspired by another business; but do not try to be them. Their success isn't because their look/style is a certain way, or they talk in a certain way for example. Those details do help a lot; but that's not the secret to where they are.
Let's look at it this way. If you sell a product or service and the prices are the same, the look of your website is the same, you talk the exact same (straight information from the book); how do you stand out? How do you get those people to notice YOU or your business over the other?
Give potential clients/customers a reason to work or go through you over the others.
Don't worry about what others are doing, do what works for you! If you find out what truly works for you or your business, you will be far more successful and happy too.
Somebody else's strategy may be totally wrong for you and your business and copying can damage your reputation.
How do you put yourself, your style and your passion into your business?
Feel free to share or comment below to let us into how you put yourself out there.