Whether you have yet; or are thinking about it....either way you want to stand out from your competition.
Your name, your logo, the look and feel of your social media pages and website you want to make it so it attracts people to want to see more and come back again.
When it comes to your brand; colours are a HUGE part of it. I know I've discussed this in the past but this is just some more details to think about regarding your business.
A few years ago there was a photo that I saw going around and being shared. I cannot remember exactly when this was so I'm not sure who saw this or not; but the internet blew up about this picture of a dress.
Everyone was re-posting it asking.....What colour do you see this as? I see this colour, how do you see that colour?
Different people will see different colours because of the settings on their computers. The brightness, different manufacturers, or how new or old their computer is, or maybe they are looking at it from their phone, but it will give you different results.
So when you only choose colours based on how it looks on your computer; how do you know if what you are seeing on your screen is what you actually want or if it goes together?
It may be fine, but there may be a chance that your computer is not showing you the true colour as well.
When I work with clients, if it is the first time they are choosing colours for their business; I will suggest that it be printed (on a good printer of course) to make sure that they are happy with the outcome.
Sometimes the client has suggestions of what colours they want used and are open to suggestions and trust my judgement; but again if they want to make sure they are seeing it correctly we will arrange for it to be printed.
There are different kinds of Pantone books, if you get it printed, your colour can have a coating on it to make it pop more, or uncoated to have more of a matte finish. Again, this is something the designer and your printer can discuss with you.
Also, if there is an object that my client has that they like the colour of, I can use the pantone book to match it and have a better idea of what to choose on the program.
I can also put some colours together with my Pantone book to see what looks great or not; and choose colours that compliment and go together.
This way I know that I can trust my eyes on this one, rather than the computer alone.
I will write a blog a bit later on colours and the different costs when printing. This is so you can have a better understanding on your choices, and you can have a better idea of what to choose that works best for you and your business.
What tools are on your "must-have" list to make your business run smoothly?
Do you have any questions regarding this that you would like me to elaborate on?