Then we covered how to choose the colours you want and how to expect the same results from seeing them on the screen to printing. I spoke a bit about the different options.
Now we are going to cover a little bit about the cost of choosing certain colours. I know this is something that many people would like to know as I'm sure budgeting is one of the big decision makers; especially when starting out.
If you take a colour picture and want to print that out for example; that will be printed as a 4-colour job. The majority of things you see printed are 4 colour, like what is done on a home printer.
What I mean by this is that the printers take the 4 colours (CMYK - Cyan, Magenta, Yellow, Black) and overlay each other to give you the printed picture and mix the correct amounts to get the right result.
If you choose a blue for example, most of the time it is just a mixture of CMYK values to create that certain shade of blue you see.
A 4-colour job is usually the cheaper route to go when you are thinking about needing to print later on.
Now I use the Pantone book (as I wrote about in my previous post) to see what colours look like printed so I know I'm not being tricked by any computer settings. You can convert your PMS colours to a 4-colour to make printing cheaper and the results will not be exact, but very similar.
Many companies have special colours OR PMS (Pantone) colours. The reason they choose a PMS colour is because that colour is going to be the same throughout and the quality or brand of a printer should not have an effect on that colour.
The reason they do this is so their brand stays consistent throughout.
I used to work for a Packaging company and we did graphics and printing for Ferrero for example. The gold colour they use for their graphics is a very specific gold and needs to stay the same throughout. We had a signed sample of the colour that the customer would approve and we would make sure all the labels and jobs printed through our company matched that gold.
This is very important because if they have a few different print companies producing their packaging, they don't want them to get to the store and sit side by side and see the gold colours are different at all. This needs to be very consistent to show the quality that their brand holds.
If you go to a different country, the colours should be the same.
Having special colours printed for your logo/business card etc. is more expensive. From my explanation above, you can now see why. A 4-colour job is just printed and checked; but when it involves a special colour there needs to be a lot more quality checks and make sure that it is representing the brand properly.
If this is something you are interested in and want to know more, speak to your graphic designer about it.
Also, your printer will be able to give you the cost difference on this as well.
I have had clients ask about this before and thought it would be a good thing to bring up for those who are thinking of starting their brand.
Let me know if you have any further questions or if you want me to cover anything more.