We can connect with people from all over the world with ease; which has made the world seem so much smaller.
Connecting with others through written content (blogs, newsletters, emails, text etc.) is an amazing way to go about getting your information/content across quickly; but it can also have downfalls as well. The best thing is that it's such a time-saver as well. You can get your information across in one shot to many people opposed to if you had to contact each person individually.
Sometimes it is hard to distinguish the proper emotions that you are trying to get across.
I have had this discussion with a few people before and I believe this is something that really needs to be thought through before you share content (especially with clients/customers).
I'm sure you have all noticed that today everyone is relying on abbreviations like " lol " or " haha " or emoticons to relay the proper emotion to go with what you are saying.
There are many instances where a certain sentence / phrase can be taken in SO many different ways. It is important to think your wording through fully so you know that you are expressing yourself and your topic properly.
I, myself, have had experience with this before where a colleague took something I said completely the wrong way and that was not my intention.
In professional situations you cannot use the main-stream ways of showing that you are happy or sad or excited by using emoticons and other words; so you need to rely on the way you write to your colleagues, customers, clients etc.
Avoid accidently offending somebody, or your point is taken in a totally different context by stepping back and taking a second look at what you are sharing before you do!